Karriem Muhammad

Marketing plans and campaigns are crucial in an organization’s efforts to connect with their target audience. Effective campaigns have an important process from the idea concept to implementation. Each step of creating a marketing campaign is crucial to the campaign as the potential to fall apart. Here are the steps for a polished and effective marketing campaign.
Research
This step can be easily overlooked in anticipation of getting the campaign moving. This step is key in creating a foundat...

When working in the design field, many of the job titles sound interchangeable. Whether it is a graphic designer, art director, senior designer, these roles play quite different parts in the overall design profession. The reason for their responsibility confusion is because many of these positions work closely together and all work in a collaborative and creative environment. So what are the responsibilities of these positions?
Graphic Designer
Those who are graphic designers work in both pri...

Creative direction is needed in various industries in order to appeal to consumers and stand out from the competition. It is essential to be a pioneer as a creative director in order to set the standard for others in your industry to follow. Fashion is an industry that relies heavily on strong creative direction. From concept to execution, the creative director is the fashion ringleader in all decision for a collection
Creative
This is the most important component of an individual who is a le...

As a business owner or director of a department, marketing efforts are crucial for connecting with your target audience and getting a strong ROIs. With small businesses, a wrong step in a marketing initiative can negatively impact your business with major consequences. Here are some of the common marketing snafus that businesses make.
Non Engaging Copy
Many marketing initiatives include a strong focus on online engagement. When creating content such as videos, blogs, podcasts, etc, to post on...